On 27th and 28th August, Mithai, a sister concern of PRAN Group, arranged a two-day free sampling campaign at Uttara University. Students had the chance to actively engage with the brand, gaining practical insights into how product sampling builds awareness and customer connection. The campaign not only offered a delightful experience with Mithai’s wide range of sweets and snacks but also served as a live case study on brand promotion and consumer engagement.

During the campaign, the Office of External Affairs – Uttara University held discussions with PRAN officials, focusing on creating opportunities for internships and job placements for students. This collaboration aims to build a bridge between industry and academia, ensuring that students not only learn in classrooms but also gain professional exposure with leading companies like PRAN Group.