| Degree | Major | Institute |
|---|---|---|
| PhD | Marketing | Putra Business School (AACSB-accredited), UPM, Malaysia |
| MSc | Information Systems and Business Management | University of Bedfordshire, Luton, United Kingdom |
| MA | International Human Resource Management | University of Bedfordshire, Luton, United Kingdom |
| BBA | Human Resource Management | American International University Bangladesh (AIUB) |
| HSC | Business Studies | Amrita Lal Dey College, Barishal |
| SSC | Business Studies | Barishal Zilla School, Barishal |
| Books |
Rahman, M. A., *Emon, M. M. H., Khan, T. Jahan, S., Bukari, Z., Hamid, A. B. A. & Ya’akub, N. I. B. (2024). Digital Buzz: Understanding the Impact of eWOM on Consumer Behavior. |
Rahman, M. A., Aziz, A., Jahan, S.,*Emon, M. M. H. & Khan, M. S. A. (2024). The eWOM Revaluation: Consumer Conversions in the Digital Era |
Siddique, M. A. N., Khan, T. Emon, M. M. H., Rahman, M. A. & Abir, T. (2024). Sports Management Mastery: Achieving Excellence From the Foundation to the Professional Level. |
Emon, M. M. H., Khan, T., Rahman, M. A., Bukari, Z. & Chowdhury, M. S. A. (2024). Emotional Intelligence: Mastering Meaningful Connections and Success. |
Khan, T., Emon, M. M. H., Rahman, M. A., & Hamid, A. B. A. (2024). Internal Branding Essentials: The Roadmap to Organizational Success. |
Rahman, M. A., Khan, T., *Emon, M. M. H., Bukari, Z., & Nath, A. (2024). The new Marketing Paradigm: From Traditional to Digital. |
| Book Chapter |
Aziz, A., Emon, MMH., Tasnim, Z., Aziz, A., Rahman, MA. & Hamid, ABA. (2026). Conversational AI for Student Well-Being: Transforming Mental Health Support in Education. IGI Global Scientific Publishing. Chapter – 6, (WoS/Scopus); DOI: 10.4018/979-8-3373-3316-8 |
Emon, M. M. H., Khan, T., Rahman, M. A., Hamid, A. B. A., & Yaakub, N. I. (2025). GreenTech Revolution: Navigating Challenges and Seizing Opportunities. In AI and Green Technology Applications in Society (pp. 63-90). IGI Global Scientific Publishing. (WoS/Scopus -Q1) |
Khan, T., Emon, M. M. H., Rahman, M. A., Hamid, A. B. A., & Yaakub, N. I. (2025). Bridging the Gap: Realizing GreenTech Potential. In AI and Green Technology Applications in Society (pp. 91- 122). IGI Global Scientific Publishing. (WoS/Scopus -Q1) |
Rahman, M. A., Emon, M. M. H., Khan, T., Hamid, A. B. A., & Yaakub, N. I. (2025). EcoIntelligence: AI's Contribution to a Sustainable World. In AI and Green Technology Applications in Society (pp. 31-62). IGI Global Scientific Publishing. (WoS/Scopus -Q1) |
| Journal Paper |
M. A. Rahman, M. M. H. Emon, T. Khan and S. A. J. Siam, "Measuring the Influence of Brand Image on Consumer Behavioral Intentions by using AI: Exploring the Mediating Role of Trust," 2024 IEEE International Conference on Computing, Applications and Systems (COMPAS), Cox's Bazar, Bangladesh, 2024, pp. 1-7. (Scopus) |
M. M. H. Emon, T. Khan, M. A. Rahman and S. A. J. Siam, "Factors Influencing the Usage of Artificial Intelligence among Bangladeshi Professionals: Mediating role of Attitude Towards the Technology," 2024 IEEE International Conference on Computing, Applications and Systems (COMPAS), Cox's Bazar, Bangladesh, 2024, pp. 1-7. (Scopus) |
Khan T., *Emon M. M. & Rahman M.A. (2024) A systematic review on exploring the influence of Industry 4.0 technologies to enhance supply chain visibility and operational efficiency. Review of Business and Economics Studies. Vol. 12(3). pp.6-27. (Scopus-Q3) |
Hossain, K., Lee, K. C. S., Azmi, I. B. A. G., Idris, A. B., Alam, M. N., Rahman, M. A., & Ali, N. M. (2022). Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study. RAUSP Management Journal. Vol. 57(2). (WoS/Scopus-Q2) |
Alam, M. K., Ahmad, A. U. F., Muneeza, A., Tabash, M. I., & *Rahman, M. A. (2022). Proposing an organizational framework for the Sharīʿah Secretariat of Islamic banks in Bangladesh. ISRA International Journal of Islamic Finance. Vol. 14(1). (Scopus-Q2) |
Rahman, M. A., Abir, T., Yazdani, D. M. N., Hamid, A. B. A., & Al Mamun, A. (2020). Brand image, eWOM, trust and online purchase intention of digital products among Malaysian consumers. Journal of Xi’an University of Architecture & Technology, Vol. 12. pp.4935-4946. (Scopus-Q4) |
Abir, T., Osuagwu, U. L., Kalimullah, N. A., Yazdani, D. M. N. A., Husain, T., Basak, P., Goson, P. C., Mamun, A. A., Permarupan, P. Y., Milton, A. H. and Rahman, M. A. (2021). Psychological Impact of COVID-19 Pandemic in Bangladesh: Analysis of a Cross- Sectional Survey. Health security, Vol. 19(5). pp.468-478. (WoS/Scopus-Q3) |
Abir, T., Kalimullah, N. A., Osuagwu, U. L., Yazdani, D. M. N. A., Husain, T., Goson, P. C., Basak, P., Rahman, M. A., Al Mamun, A., Permarupan, P. Y. and Khan, M. Y. H. (2021). Prevalence and factors associated with mental health impact of COVID-19 pandemic in Bangladesh: A survey-based cross sectional study. Annals of global health, Vol. 87(1). (Scopus-Q3) |
Alam, M. N., Turi, J. A., Khastoori, S., Alias, R. B., Rahman, M. A. & Hossin, M. S. (2021). Does Environment Management Practice Play a Mediating Role between Green Intellectual Capital and Green Human Resource Management? Research Square. (ScopusQ1) |
Abir, T., *Rahman, M. A., Yazdani, D. M. N. A., Khan, R. H., Supty, S. S. A., & Hamid, A. B. A. (2020). Electronic Word of Mouth (e-WOM) and consumers’ purchase decisions: Evidences from Bangladesh. Xi’an Jianzhu Keji Daxue Xuebao/Journal of Xi’an University of Architecture & Technology, Vol. 12. (Scopus-Q4) |
Ali, M. H., *Bashir, M. A., Rahman, M. M., Wai, L. M., Rahman, M. A., & Hamid, A. B. A. (2019). Relationships between Service Quality, Customer Experience and Customer Satisfaction of EBanking In Bangladesh. Journal of Advanced Research in Business and Management Studies, Vol. 15(1). Pp.23-32. (Crossref) |
Ahad, M. N. A., *Rahman, M. A. & Hamid, A. B. A. (2018). Nexus between directors’ remuneration and performance in Malaysia: A Supervised Machine Learning approach. Journal of International Business and Management, Vol. 1(2). pp.1-14. (Crossref) |
Rahman, M. A., Khan, S. A., Abdul Hamid, A. B., Latiff, A. S. A., & Mahmood, R. (2018, November). Impact of Electronic Word of Mouth (e-WOM) on Brand Image and Online Purchase Intention: The Perspective of Bangladesh. In Proceedings of 3rd International Conference on Dynamic Innovation. Pp. 61-79 (Scopus-Q4) |
Islam, M. A., Jantan, A. H., Aldaihani, F., Rahman, M. A., Khan, A. M., Shahin, S., & Alam, M. N. (2018). Impact of empowerment, flexibility and trust on women’s access to senior positions in RMG industry of Bangladesh. International Journal of Entrepreneurship, Vol. 22(3). (Scopus-Q4) |
Islam, M. A., Jantan, A. H., Hashim, H., Chong, C. W., Abdullah, M. M., Rahman, M. A. & Hamid, A. B. A. (2018). Fourth industrial revolution in developing countries: a case on Bangladesh. Journal of Management Information and Decision Sciences (JMIDS), Vol. 21(1). (Scopus-Q3) |
Islam, M. A., Jantan, A. H., Rahman, M. A., Hamid, A. B. A., Mahmud, F. B., & Hoque, A. (2018). Leadership styles for employee empowerment: Malaysian retail industry. Journal of Management Research, Vol. 10(4). Pp.27-40. (ERA) |
Islam, M. A., Jantan, A. H., Rahman, M. A., Hamid, A. B. A., Mahmud, F. B., & Hoque, A. (2018). Talent management for organisational performance development in Bangladesh private industry context. International Journal of Human Resource Studies, Vol. 8(4). pp.21-34. (ERA) |
| Designation | Organization | From | To |
|---|---|---|---|
| Director, Office of Brand & Communication and Office of Public Relations | Uttara University | 2025-07-07 | Present |
| Associate Professor | Uttara University | 2024-12-19 | Present |
| Post-doctoral Researcher | Infrastructure University Kuala Lumpur (IUKL), Malaysia | 2024-08-01 | Present |
| Assistant Professor | Atish Dipankar University of Science & Technology | 2024-07-01 | 2024-12-18 |
| Assistant Professor | Daffodil International University | 2022-01-05 | 2024-06-30 |
| Teaching Assistant (TA) | Putra Business School (AACSB), Universiti Putra Malaysia | 2022-07-01 | 2023-12-31 |
| Senior Lecturer | IUBAT-International University of Business Agriculture & Technology | 2019-07-01 | 2022-01-08 |
| Research Associate (RA) | Putra Business School (AACSB), Universiti Putra Malaysia | 2018-02-01 | 2019-06-30 |
| Lecturer | University of Development Alternative | 2016-05-01 | 2017-12-31 |
| FC Associate (Team Lead) | Amazon.co.uk | 2013-06-30 | 2015-08-08 |
Dr. Md. Adnan Rahman holds a Post Doc. in Digital Marketing, PhD in Digital Marketing from Putra Business School (First AACSB-accredited business school in Malaysia). Prior to this, he completed MSc (MIS) & MA (IHRM) from University of Bedfordshire, UK, reflecting his strong academic foundation and global exposure. With over a decade of academic and research experience both locally and internationally, he is recognized as a seasoned academic, a skilled researcher, and an expert in strategic brand communication and marketing. An emerging academic with interdisciplinary expertise, his research interests encompass a broad spectrum of contemporary topics including the Internet of Things (IoT), Artificial Intelligence (AI), Emotional Intelligence (EI), Green Technology, Green HRM, E-commerce, Consumers purchasing behavior, Electronic Word of Mouth (eWOM), Internal Branding, Industry 4.0, and the Industrial Revolution. His scholarly work has earned over 1200 citations on Google Scholar.
| Notable Achievement |
|---|
| Award title: Merit Scholarship; Level (International/National): International; Awarding Body: University of Bedfordshire, Luton, United Kingdom Date of Award: 15th February 2014 |
| Research Area |
|---|
| Internet of Things (IoT), Artificial Intelligence (AI), Emotional Intelligence (EI), Green Technology, Green HRM, E-commerce, Consumers purchasing behavior, Electronic Word of Mouth (eWOM), Internal Branding, Industry 4.0, and the Industrial Revolution |
| Course Name | Course Code |
|---|---|
| MANAGEMENT INFORMATION & CONTROL SYSTEMS | MIS332 |
| MANAGEMENT INFORMATION SYSTEM | MIS0418315 |
| HUMAN RESOURCE MANAGEMENT | HRM0413314 |
| STRATEGIC MANAGEMENT | MGT421 |
| Academic Links |
|---|
| Google Scholar |
| ORCID |
| ResearchGate |
| Scopus |
| Personal & Social Links |
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